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Ezgi Poyrazoglu Mert

ยท8 min read

Increase your Instagram Visibility in 2023

There are a number of ways to increase your visibility on Instagram, including using relevant hashtags, collaborating with other influencers, engaging with your followers, using Instagram's Explore page, utilizing new features, and posting consistently.

As an influencer marketing tool, it's important to ensure that your Instagram account is visible to your target audience. Here are some tips on how to increase your Instagram visibility in 2023:

Use relevant hashtags

Hashtags are a great way to get your content in front of more people. When you use relevant hashtags, you increase the chances that your content will be seen by people who are interested in the same topics as you.

Collaborate with other influencers

Collaborating with other influencers can help you reach a new audience and increase your visibility on Instagram. You can do this by commenting on their posts, tagging them in your own content, or even partnering with them on sponsored posts.

Use Instagram stories

Instagram stories are a great way to engage with your audience and give them a behind-the-scenes look at your life. Use Instagram stories to showcase your personality, share updates about your life, and engage with your followers.

Engage with your followers

Engaging with your followers is a great way to increase your visibility on Instagram. Respond to comments, ask questions, and share user-generated content to show your followers that you value their engagement.

Use Instagram ads

Instagram ads allow you to reach a targeted audience and increase your visibility on the platform. You can use Instagram ads to promote your content to specific demographics, locations, and interests.

Use Instagram's Explore page

Instagram's Explore page showcases popular content and allows users to discover new accounts. By using relevant hashtags and creating high-quality content, you can increase your chances of being featured on the Explore page and reaching a wider audience.

Utilize Instagram's new features

Instagram regularly rolls out new features, such as IGTV, Reels, and Guides. By staying up-to-date on these new features and incorporating them into your content strategy, you can increase your visibility on the platform.

Post consistently

Consistently posting high-quality content will help you maintain a strong presence on Instagram and keep your followers engaged. Determine a posting schedule that works for you and stick to it to increase your visibility on the platform.

Use Instagram's "Shop" feature

If you have a business account, you can use Instagram's "Shop" feature to link your products to your posts and make it easy for your followers to purchase them. This can help increase your visibility on the platform and drive sales.

Use Instagram analytics

Instagram provides analytics to business accounts, which can help you understand how your content is performing and how to improve it. Using this data, you can determine which types of content are most effective at increasing your visibility and tailor your content strategy accordingly.

Following these tips can increase your Instagram visibility and reach a broader audience in 2023. Remember to stay up-to-date on new features and stay consistent with your posting schedule to maximize your success on the platform.

How does the Instagram algorithm work?

The Instagram algorithm is a system that determines the order in which content appears in a user's feed. It is designed to show users the content they are most likely to be interested in based on their past interactions and behavior on the platform.

There are several factors that the Instagram algorithm takes into account when deciding what content to show a user, including:


The algorithm considers a user's past interactions and the types of content they have liked, commented on, and shared in the past. If a user frequently engages with a particular type of content, the algorithm is more likely to show them similar content.


The algorithm prioritizes content from accounts that a user interacts with frequently. This includes accounts that a user follows, as well as accounts that a user engages with regularly through likes, comments, and direct messages.


The algorithm also takes into account the timeliness of a post. If a post is receiving a lot of engagement, it is more likely to be shown to more users.

User behavior

The algorithm also considers a user's overall behavior on the platform. For example, if a user frequently spends a long time on Instagram, they may see more content in their feed.

By understanding how the Instagram algorithm works, you can tailor your content and engagement strategy to increase the visibility of your content on the platform.